Branding/đź“° Newspaper XY
“When words mean nothing…”
A hand opens a classic newspaper.
First frame: headline reads “New genetic discoveries” – but the letters slowly start to detach from the paper. One by one, they float away…
Cut to: a worried reader’s face.
They try to press the letters back onto the paper – but they keep falling, rolling away like living creatures.
All that remains is: “Genetic boom blah blah…”
Next scene: a man reading on his phone.
Even there, the letters scatter.
He tries to catch them with his finger – too late.
On the screen, only one phrase remains:
“EXCLUSIVE: Mutants eat bananas!!!”
Final frame: darker, confused face looking at the camera.
Text appears on screen:
“Not everyone can be a journalist.”
White background. Black text.
“We turn facts into information. Information into knowledge.”
Newspaper XY
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